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Ready to Improve Profitability & Inventory Performance? 

Join 250+ Retailers who are already Inside the Margin

As Seen On 

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NO.2

After The Market

Mike aylen

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NO.1

Beyond Percentages

Mike aylen

Who We Are

Bloom has been conducting Financial Management programs since 2012, but Mike Aylen has been coaching and educating Retail Store Owners and their employees for 25 years

Explore Our Solutions

This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer. 

Smart Pricing Strategy Setup

We build a structured, data-driven pricing strategy that eliminates guesswork and ensures every product in your store is priced for optimal profit and competitiveness.

Vendor & Direct Supply Pricing Solutions

Specialised pricing strategies for items sourced outside your wholesaler, ensuring consistency and profitability across all supplier channels.

Margin Master Optimisation

Get the most out of Margin Master with a proven methodology that improves pricing accuracy, protects margins, and fixes under- or over-priced items.

Full-Store Pricing Audit & Rebuild

A complete review and overhaul of your current pricing structure—correcting outdated systems and giving you confidence in every price on your shelves.

Epicor Pricing Planner Integration

We design and implement effective pricing plans within Epicor Pricing Planner, helping you streamline decisions and maintain consistency across your entire range.

More About Our Solutions

Our Clients

We believe every client is a valuable, long-term partner.

The Perfect Customer Experience

We were one of the first adopters of Margin Master and realized we had not done anything to speak of with our rules in over a decade.  After a few days with Mike we reduced prices on over 3,000 items as well as taking the increases he advised.  For our 3 store chain the customers really noticed the declines and we did not hear a word on the increases. It has been 8 months, we are seeing about a 1.8% increase in Margin and we have had increased Sales. It is not easy, takes some time and effort but we recouped our investment in Mike in 1 month!  I will take that return any day!!

Gregg Peters

Owner

Vermillon ACE Hardware

With Mike's help my Store Manager & I began to see how to develop & implement better Pricing

Strategies. We improved our Gross Profit dollars enough to

quickly reimburse the cost of his expertise, while also

giving me great confidence in the value proposition we

provide our customers. Now I know we have a Pricing

structure that makes sense across all areas of our store.

Mike’s accounting background & attention to detail

combined with firsthand retail experience in store

ownership provides great perspectives that he uses to

coach retailers in many environments. I highly recommend

Mike as a coach & consultant. In my opinion he is the very

best available anywhere on the planet.

Bob Zimmerschied,

Owner, Ace Hardware

Buffalo, Wyoming

Working with Bloom on our Margin Master Strategies has been a tremendous eye opener that I wish I would have seen years ago! It takes focused effort & an investment of time on your part, but well worth the time spent. 

Our first Department we processed was Paint & we have seen a +2.51% increase in GP% in the first month, in all our three stores. This improvement is out of approximately 30 classes that we chose to run the new strategies in. I strongly recommend taking the time to review & invest in this new way of Retail Pricing with Bloom & implement it as soon as you can.

Dallas Madsen

Managing Partner,

Quality Farm & Ranch Center

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